GUCCI FIAT 500-La Dolce Vita In The Fast Lane

Something for you car lovers-introducing a Gucci designed Fiat (with fashionably driving accessories of course!) just to keep your sexy one step ahead of the rest. If your not familiar with the history of Fiat and it's importance on the Italian Automotive industry or even just it's importance to Italy in general trust me when I say Fiat has been a part of almost every Italian person's life in some shape or form  from it's birth to it's monumental tumultuous history. And with the joint effort of Gucci designer Frida Giannini & Fiat Auto they have launched the Fiat Gucci 500 to help celebrate Italy's 150 Years Of Independence. Down with the monarchy! Long live the Fiat! (out of respect a moment of silence for the House Of Savoy) The Gucci Fiat 500 and it's stylish accessories were launched during Milan fashion week as well as being displayed on stand at the Geneva Motor Show. It's a Gucci, naturally I want one of these cute little roadsters although it might take up more space than the Gucci  loot in my closet. You likey???  Stay beautiful! XOXO

Official Fiat Press Release:
Fiat and Gucci announce the "500 by Gucci": A new Italian design icon is born

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.

Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the "radioboard," the two-toned seats in Frau leather with the Guccissima print.

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: «I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat's Centro Stile and with Frida Giannini».

The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.

Turin 23 February 2011

Availability: If you have to ask-well you know...
just kidding... (see press release) 

20 comments:

  1. Oh my! I would like to have that Gucci;DDD

    Have a nice week, dear!

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  2. Okay, first of all, when I first glanced at this post, I thought you were reviewing th4e car and I was going to die.

    Second, OMG. This is the most awesome news ever. Why am I not a millionaire?!

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  3. Jennifer~ I WISH!!!
    I know how bad you want a new car, me too ;)
    When we strike the lottery together we shall get a custom made pair XOXO

    Hey Supergirl!

    XPXP

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  4. The shape is very Euro, I like the design of it too.Sign me up! <3

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  5. Nice...I want one please. ;P xx

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  6. Frida is talented, she did a good job not making it very Fiat. -aida-

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  7. i want too sign me up xx

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  8. Love, love, love the Fiat 500!*_*
    Anyway,thanks for your subscription! Now, I'm a follower of yours, too :)

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  9. Love the look of this Fiat :)

    Italy is 150 years old, I thought it was ancient

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  10. Such a cool car! Totally luxurious. xo style, she wrote

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  11. I love cars. The only car I ever regret trading was my Mini Cooper. :(

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  12. That one is SO cool! I already loved the fiat 500 but now it's complete :)!

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  13. Amazing! Although I'm still nostalgic for the old cinquecento before they redesigned it. Now that car would've made Gucci look cool ;-).

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  14. wow :)
    I'm not normally a car person but great post!! x

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  15. gorgeous! love the shape! I'm not that much of a gucci person though :p
    x

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  16. A Gucci Fiat, how fashionable!
    I like this car.

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  17. Vrroom Vrooom I want one!
    Thanks for the comment XOXO

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  18. That’s my sized vehicle!
    Those bags are stunning! I want one lol.

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